A video testimonial for your business is part of doing good business. As a young and innovative video production company in Atlanta, we know how powerful testimonials are; they lend credibility to a company. When people visit your website and see ordinary people endorsing your products and services, they feel more comfortable about trying out what you have to offer as well.

Increase Your Exposure

A powerful testimonial can capture people’s attention. It becomes a story your viewers want to share on their social media pages. If enough viewers do this, it can increase your Google ranking and make your business easier to find online. In an extremely crowded market, this can be a big advantage for your business.

Present Important Information Creatively

Most people would prefer a video testimonial even to an easy-to-navigate website when accessing information about a company. As long as the testimonials are done the right way (nothing overly gushy and no over-the-top endorsements), your viewers will feel like they’re talking to a trusted neighbor and will immediately be put at ease. This enhances their contact and experience with your company, which will put you at the top of their mind the next time they need the products and services you offer.

Penetrate Popular Social Media Sites

If you already leverage social media for your business, having video testimonials allows you to tap into popular web sharing websites and reach a much larger potential market. You can gain more followers and create a much wider awareness of your products and services.

A video testimonial is more than a product or service endorsement. It can be a powerful marketing tool that will drive traffic and business to your website. Here at Optimum Productions, we take pride in being a dynamic and innovative corporate video production company. If you need help with your video testimonial or for any other video services in Atlanta that you may require, call us. We’ll be glad to help.