X-Cel Contacts
X-Cel Contacts
Client: Walman Optical
Duluth, GA
TRT 14:49
X-Cel Contacts is a custom contact lens manufacturing company located in Duluth, GA with several regional locations across the country serving the needs of eye doctors with difficult lens fittings among other things. They have two manufacturing plants in the US but the location in Georgia is by far the largest. The other offices they have are smaller branches.
A couple of times per year X-Cel’s smaller branches host open houses for existing and potential clients. X-Cel really wanted to show their clients their impressive facilities and departments in their Georgia plant since it’s the largest and they have invested millions of dollars into state-of-the-art technology including a custom-built robot. To portray this they were using a power point presentation with pictures but weren’t satisfied. They wanted something that really gave an in depth overview and take their clients on a virtual tour without having to travel to Georgia. Their answer was to create a video so they reached out to an atlanta video production company. It happened to be us.
We heard their needs and wants answering with an idea of producing a longer-running video that was shot in the style of a television show. Let’s face it, no one really wants to sit through a boring 15-minute corporate video talking about how amazing such and such company is. Our thought was to change it up a bit and add an element of entertainment to the video. So we created a 14-minute television show similar to Dirty Jobs on the Discovery Channel. The script was fairly loose with a very animated on-camera host, corny jokes, one liners, cool motion graphics, lots of different music and interviews from the heads of three key departments. X-Cel seemed to like the concept so away we went to shoot this thing.
Our Atlanta video production crew included two camera operators, audio, hair and makeup, three production assistants and our on-camera talent. We filmed all of the department interviews, intros/outros and transitions in one full day while focusing on B-roll and video elements for the motion graphics on a separate day. We brought in the jib to get the opening/closing shots as well as a lot of b-roll shots of the “robot” in action. We also did some green screen work in the plant as well as in their parking lot as we needed some shots of their employees to be used in the video.
After a couple of weeks of editing, tweaking, animating, etc we had the video ready to rock and roll. We even re-purposed the video and modified it to be used at several different Trade Shows that they attend as well as giving them a shortened version for their website. When the project was finished, they took it to their different branches for their Open Houses across the country and ended up finding several other uses for it.
Deliverables
Conceptual Design
Jib Footage
Shooting
Editing
