How Video Marketing is Rocking B2B
Video marketing in the consumer sector tends to be very memorable. Whether it’s some commercial for body soap or food or cars, the potential for consumer product videos to go viral is exceptional. When it comes to the business to business sector, however, most marketing is forgettable, to say the least. B2B video marketing has historically been a rather bland affair, but due to the explosion of social media and smart phone technology, it’s more important than ever to produce creative and engaging content.
With more companies than ever before committing themselves to new business to business video marketing strategies, Optimum Productions wants to be your guide to learn more about the content options you’ve got at your disposable.
How Many People Are Using B2B Video Marketing?
According to what studies you use, it’s safe to say that the majority of companies using B2B video marketing strategies tend to see tangible benefits. More often than not, well produced video content does a very effective job of boosting brand awareness while bringing to life your product or company. The only issue is that not enough video content is particularly memorable or creative. In fact, most of it tends to revolve around “how to” explanations or testimonials that most people click past without a second thought.
What’s the Benefit to Using B2B Video Marketing?
Unlike print mediums, video marketing tends to streamline the advertising process, boiling down the product or service into an easy to digest video package that aligns well with today’s screen-oriented culture. Some research even claims that just a single minute of video can have the same impact as almost two million words! Taking this with the fact that video is more accessible and available than ever before, there are increasingly fewer reasons to ignore and avoid business to business video marketing.
What Kind of Video Content is Succeeding?
Much of the video content proving most memorable in the business to business sector is the kind of stuff that goes viral on major video upload sites like YouTube. Schneider Electric and Squarespace are two companies in particular who have made good use of their video marketing efforts to establish a strong and loyal customer base because of their online content.
In both cases, despite focusing on business to business transactions, these companies have shown that it’s definitely possible to drive arresting content to satisfy the goals of even the most ambitious B2B video marketing strategy.
Learn More About What Optimum Productions Can Do for You
What these successful marketing campaigns (and many others like them) did to win over viewers and customers is actually quite simple: they incorporated good storytelling to make their advertising engaging. Without investing in this crucial component, any business to business video marketing strategy will likely fall flat on its face.
If you have any other questions about different B2B video marketing options or would like to speak with someone to discuss your own potential video campaign, please feel free to reach out to a representative at Optimum Productions. We can spruce up your video marketing strategy and get you well on the way to producing lasting, memorable advertising. All we need is to hear from you.