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“YouTube, or not YouTube. That is the question.” – William Shakespeare Okay, so Shakespeare said absolutely nothing about YouTube. Or videos at all. Ever. (I’ll escort myself to the corner now.) But sometimes we tend to run into clients with that same question. Obviously YouTube is worth investing in. But… Read More

If your job holds you accountable for promotional emails, then the phrase “Email Campaign,” can evoke some powerful emotions… in you and in your prospects. People who receive your emails might feel curiosity… or they might feel aggravation. And you, the person in charge of the campaigns, could feel pride…… Read More

  “Video analytics? Can’t we just post our video to Youtube and get the view count stuff for free?” We hear this question quite a bit. After all, it’s hard to work in the world of video without having Youtube mentioned. It’s the channel that everybody knows. And it’s not… Read More

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Marketing Trends to Watch In 2017

By Rica

As the confetti clears, as the silly hats get packed away for another twelve months, and as the ticker tape is slowly swept off the streets near and far… the marketing world gradually awakens from its past few weeks of hibernation. If you haven’t already, you’ll soon blink the sand… Read More

With digital marketing becoming more and more crucial to every company’s future strategies, we get a lot of the same questions from our clients over and over: “How do I know whether to outsource to an agency or not?” “Can I just hire one person?” “Would it be better to… Read More

March and April may seem far ahead to some people, but if you’ve been in the trade-show business before then you know: the time to prepare is yesterday. You may even have a checklist already prepared, going through all sorts of necessary eye-catchers and instructional materials – from gigantic banners… Read More

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Videographers vs. Studios vs. Agencies

By Rica

    Before you start looking for a “videographer,” make sure that is actually what you’re looking for. When it comes to producing video marketing content, there are three different kinds of businesses you can hire to get the job done: videographers, video production companies, or video marketing agencies. But… Read More

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Behind That Personalized Christmas Video

By Rica

There are few moments quite as magical as when the holiday decorations come out of storage and you prepare to slather your home in electric lights and tinsel. For many people, the ritual is reserved for at least the day after Thanksgiving, and normally our team here at Optimum would… Read More

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Closed Caption Fails (And Why They Matter)

By Rica

Warning: contains examples of poor captions with foul language.   SEO is an elusive and occasionally-vague target to aim for, as almost anyone in the digital marketing industry can attest. It requires constant monitoring, adaptation, and also a perpetual stream of new content among other tasks. But there is one… Read More

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The Impact of Penguin 4.0

By Rica

In the short span of thirty years, the term “search engine optimization” has gone from being nonexistent to being one of the most vital lifebloods of any corporation’s marketing strategies. Even newcomers to the world of digital outreach are still aware of their need for online SEO, even if they… Read More