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Five Tips for Better Campaign Tracking

By Rica

  Whether your business is finance or in manufacturing; we love to measure things, right? So why not measure how your campaigns are doing? The ability to track results is one of the key reasons why digital is increasingly chosen over traditional marketing – heck, we’ve spent whole episodes discussing… Read More

  Ever sent out a press release before? They’re so easy to publish…not. Today we’re joined by Ryan Mason, CEO and Publisher of Heliweb Magazine, to discuss tips and best practices about the materials that you send in to your trade magazine publishers – especially as they’re transitioning more and… Read More

  I’ve been putting in a lot of hours to get my private pilot’s license. As opposed to driving down a road and following the names of the different streets, flying an aircraft depends entirely on landmarks and elevation. You figure out how to get where you’re going by charting… Read More

Video Voicemails and the Sales Process

By Rica

  Want to get a “video voicemail” of your own and find out more about the sales enablement tools mentioned in this episode? Click here to sign in and watch our whole webinar! Since we started off the year discussing the immense growth of video in the marketing industry, we… Read More

When Marketing Automation Goes Overboard

By Rica

  This week we’re joined by Andrea Tarrell, principal owner of Sercante: a marketing and technology consulting firm that’s focused on connecting automation platforms. She also runs a weekly blog on TheSpotForPardot.com; and she joined us to discuss a common problem with businesses that know they’re behind in the world… Read More

Best Practices for Video In Your Emails

By Rica

  On New Year’s Day, we released an episode listing our top marketing tactics for 2018 – and above everything, video was in the lead; so today we’re going to discuss how to maximize the benefits of video by integrating it with a common marketing tool that you probably already… Read More

Hurdles of International Marketing

By Rica

  This week we’re joined by Joanne Sanders of target marketing firm EWISE Communications to hear about some of her amazing stories and sage advice regarding unexpected hang-ups that may come from expanding into international markets without proper preparation. Joanne’s qualifications and accolades seem endless: she’s a member of the… Read More

  Happy New Year! If you haven’t returned to the office yet, you probably will very soon – and when that happens, you’re going to need to be aware of developing trends that may be taking industrial marketing in 2018 by storm! Fortunately for you, if you want to get… Read More

Have you ever met an entrepreneur that had a tendency to bite off more than they could chew? It’s not always a bad thing. That tendency is also what gives them the chutzpah to start their own business in the first place. But even so, as a small business, when… Read More

IndustrialSage: Fourth Quarter Review 2017

By Rica

  Well, December is here and the holiday break is about to kick in – and that means a review of the fourth quarter is in order! In our eleventh episode, we talked with Jordan Quackenbush of Optimum Productions about how a high-quality message is key to reaching your prospects,… Read More