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When it comes to webinars, most people assume that the medium is, by its nature, a live broadcast. When you host a webinar versus providing a particular video on-demand, it gives the audience a sense of urgency. When they hear, “Here’s the date and time; you don’t want to miss… Read More

  This week we’re joined by Tyson Ferraro: Marketing Director of Control Solutions, Inc: a specialty chemical company in Houston, Texas. And as it turns out, their outreach methods have to be even more particular than standard B2B marketing. Since CSI is selling to distributors instead of to end users,… Read More

How to Fake a Live Webinar

By Rica

When it comes to creating content that can answer customer questions, a lot of companies prefer to record a video that can be accessed on-demand, any time… but webinars, with their actual time slot on the calendar, give people a sense of urgency and importance about what you have to… Read More

IndustrialSage: How to Use Your Data

By Rica

  This week we’re joined by Barbara van der Walt of Eagle Technology Inc. The company specializes mainly in computerized maintenance management systems for assets, inventory tracking, manufacturing inspections, and much more. Want to learn more about Barbara? Follow her on Twitter or shoot her an email at! In… Read More

  The Optimum studio recently had some familiar guests come to call – though not to film in the life-sized elevator set that we constructed for them. Stephen Timme, Becca Sundal, and Melody Astley of FinListics Solutions all paid a visit to let us know how their corporate identity portfolio… Read More

  This week we’re joined by James Azar: Co-Founder and Chairman of CyberHub Summit, which is hosting a summit on cybersecurity awareness in Atlanta, GA on November 8th and 9th at the Omni Hotel. Interested in learning more about the summit? Click here for a special offer to get as… Read More

  This week we’re joined by Malika Waller: Digital Marketing Manager of Landis+Gyr. The company focuses on energy measurement solutions for utilities, and especially on “enabling the smart grid of the future.” 1. EDUCATE YOURSELF When Malika first came onboard at Landis+Gyr two years ago, the marketing was very siloed… Read More

  This week’s guest hails all the way from Victoria, British Columbia! Darragh Grove-White has been the Digital Marketing Manager at LJ Welding Automation for two years, and has been deep in the world of online marketing for eight years. HUMBLE BEGINNINGS LJ Welding is an industrial automation manufacturer based… Read More

  In today’s episode Optimum’s very own Creative Director, Jordan Quackenbush, joins the video and podcast series IndustrialSage to explain how creating a corporate message means more than just rotating a product on a pedestal for all to see. It’s also about utilizing stories to their full potential, and being… Read More

IndustrialSage: Third Quarter Review 2017

By Rica

  Optimum’s studio is headquarters for a podcast and video series for manufacturing and industrial marketers, called IndustrialSage. You can subscribe to the series’ regular newsletter to get each new episode sent straight to your inbox every Monday; win a t-shirt by sending in questions or topics for the show;… Read More