Client Spotlight: The Standard Club
The Standard Club contacted us to help them build brand awareness of and promote membership for their championship 18-hole golf course. Recognized as one of the top 18-hole courses in Georgia, The Standard Club course offers a challenge to every level of player, from the novice to touring professional. The course was designed to take full advantage of the native trees, shrubs and grasses to define playing areas and to enhance the beauty of the course during all four seasons. We first created a 60 second Overview Video using a remote-controlled quadrocopter to capture dynamic and engaging HD aerial videography of the course’s stunning vistas, as well as high level footage of The Standard Club’s facilities, to illustrate The Standard Club’s lifestyle story. The 60-second Golf Course Tour Video included aerial video tours of select holes, which we combined with music, voice over, and on-screen graphics of the hole overview with map and yardage overlay. With cooler weather fast approaching, we moved through the pre-production phase quickly to take advantage of the last warm days of Autumn so we could feature the lush green foliage surrounding the course. The client loves the completed videos, which showcase The Standard Club from a high-soaring perspective that captivates the imagination and welcomes potential members.