The Industrial Asset Management Council, known as the IAMC, is the leading association of industrial asset management and corporate real estate executives, suppliers, service providers, and economic developers and at each event they share best practices, businesses strategies, and educational programs from around the world.

In Spring 2015, the IAMC asked Optimum to join them at their semi-annual conference at the Hyatt Regency Indian Wells Resort & Spa in Palm Springs, CA, to acquire footage from each featured activity and create multiple video deliverables that they can roll out and utilize in their digital and direct marketing efforts throughout the upcoming year. Optimum captured a range of activities at the conference from all angles, from educational workshops to collegial networking to community volunteer services. Pre-scheduled interviews with new members, committee members and board members enabled OP to garner video clips highlighting the key communication points.

The resulting IAMC videos are a prime example of how capturing high-quality video footage from a single conference or event can be “harvested” for content and edited into a series of high-impact marketing videos for use on social media, websites, and email.