The Five Biggest Mistakes On Your Corporate Website
Not getting the traffic you think your site deserves? It could be more to do with your content and its organization than you think. Use this checklist to guard against some of the biggest mistakes companies make with websites.
No videos in prominent spots
You have a unique product, a killer marketing strategy and a great video-editing team, so why aren’t your videos the first thing people see when they click on your site? Put your finely-crafted videos right on the page, don’t link to them or put them last on a page. They are the main attraction, and viewers connect with them better than any other form of communication. Even a short, glib video in the right spot is better than nothing – many people understand information best when they see it or hear it, rather than reading it.
Too much Information
After you’ve attracted potential clients with your videos and clean site layout, keeping your website traffic interested enough to read your copy takes consideration. The theory that less is more is key to any website that is even somewhat text-based; don’t overburden the reader with everything at once. Keep it clean and to the point. Long paragraphs of text with no breaks tire the eye and make your content less readable – try bullets or lists instead. Using too many numbers or statistics overloads the viewer, so stick with a few figures that encapsulate your business and achievements. Too many links or hyperlinks can distract from the message you wish to send: that your business is competent, organized, and more than capable of meeting their needs.
Not Optimizing Tags and Organization for Search-ability
Tags on a video or article are how people find your company website when they’re searching for a related topic. Having too many tags can not only be excessive, but can actually count against you on some search engines. Having none, however, ensures that your video will live on in obscurity after its initial release into the world of social media. Pick tags that are relevant to the topic and your business, but also think about what people will be searching for.
The same goes for organizing content for easy website navigation. Websites with hundreds of pages need a good system of categories or subjects to keep everything in line and easy to find. You know your audience better than anyone: try to anticipate their needs and organize your content accordingly.
It seems basic, but having typos in online copy or video descriptions can turn a potential client or business off from ever even contacting you. Have someone double, triple-check any copy before it goes up on site, and if you notice it later, remove it immediately. Everyone makes mistakes, but leaving a typo up on a professional website can make a corporation seem disorganized or lacking in attention to detail.
After months of careful work, you’ve finished revamping your website, and everyone in the office is thrilled with the ease of use and the way the brand comes across. But potential clients may not find your site as inviting or easy to use as you do, as businesses often get caught up in their own vision or jargon. Test your site- on different screen sizes, with clients, and with everyday people who may not be familiar with your business at all.