How Events Can Yield A Goldmine of Video Content
Today I want to talk about a hidden goldmine opportunity for video content – Your next conference or event! For anyone who has put on an event, you know the kind of blood, sweat, and tears that goes into pulling an event off. It doesn’t matter whether its a small 50 person event or 5,000 – it’s a tremendous amount of work. There is a goldmine of opportunity underneath it all – are you listening?
Number 1 – The People – who are these people at your event? These are customers, internal staff, leads, sales managers, VPs, CEOS, mangers all under one roof for a limited amount of time. How often does that happen? Not very. The opportunity exists in capturing a wide range of videos for several different purposes. A great example – I know I talk about this a lot – is the customer testimonial.
If you have an external event with tons of your customers all around you for one or two days, why not schedule a quick 15-30 minute on-camera interview for a testimonial in your very own on-site video studio? The beauty of this is that over the course of a day or two, you can easily capture several customer testimonials. In the past we have had much success in producing 15-20 of these videos over two to three days. This DRAMATICALLY reduces production costs because you don’t have to have a video crew travel to 15 or 20 different locations. Even if they are local customers, this is still a major cost savings.
Customer testimonials are just one example – they could be sales solutions videos from your sales team talking about different products or services, panel discussions, staff bios, industry news updates, product demonstrations, etc. This is the cost-effective King!Number 2 – There is a ton of content and events that are prepared ahead of time to present to your attendees from powerpoint presentations, trade show booths, product demonstrations, breakouts, meetings, panel discussions, networking events – so on and so forth. Capturing this on video is an awesome opportunity to build a content library.
Danny Gonzales of Optimum Productions explains how events can yield a goldmine of video content.