How Using Video Drives Results
It seems that every day video is becoming an even stronger and (in a Google way of saying it) a more “relevant” marketing tool. In fact its so strong that, I’m hearing more and more from my clients, business owners and marketers how they are realizing that they MUST implement video to stay relevant. Video is hot! It’s here to stay and is an awesome way to reach people like never before. All you have to do is look at your habits and how much you watch video, be it TV, online on YouTube or Facebook, your mobile device, at work for training, or a company’s promo video. It’s all around us. comScore, an analytics and research company that measures online activity, reported that in December 2010, the average American watched 14 hours of video online. That’s a ton! Don’t forget how many hours of TV the average American watches….it was 5.11 hours…per day in 2010 according to Nielsen.2 That’s 153 hours per month! Mobile video increased by 40% ending at just under 25 million users! 3 We are a huge media-consuming culture. Do you see the writing on the wall?! Do you see the HUGE opportunities here? There is a massive market waiting for your product, service or message. There is an audience to speak to who is consuming rich media (aka video) like a 14 year-old boy at an all-you-can-eat buffet! And…its cheaper than it used to be.
It’s all great in theory, but assuming here for a minute that a business or an organization invests in video and produces a promo video, product video, corporate overview or advertisement, is there proven ROI?
YES!! eMarketer wrote an article on a Forbes Magazine survey on how video is increasing web traffic, conversion rates and ultimately sales. Their survey revolved around busy business executives. These are the business executives types that are difficult to get in front of as a vendor or charitable organization perhaps. They have found that these busy business execs utilize video….a lot. They utilize is so much so that they found that…
“…nearly 60% of all respondents said they would watch video before reading text on the same webpage, and 22% said they generally liked watching video more than reading text for reviewing business information.”
Another relevant finding shows 51% of the respondents said they “made a business-related purchase” after viewing a “work-related online video”! If that isn’t proof…I don’t know what is. See the graph to the right for more findings.4 It’s really a simple concept – video is a key to unlocking a whole wealth of opportunities, growth, leads – a new future. This can’t be a missed opportunity. The writing is on the wall. Let us help you get your video into production giving you a strategy with professional video that drives results for your business or organization.
1. 1. http://www.comscore.com/Press_Events/Press_Releases/2011/2/comScore_Releases_The_2010_U.S._Digital_Year_in_Review