I’m going to be honest with you this week (because normally I’m lying) – anytime ANY corporate video production company hears that their corporate client has all this footage shot on iPhones, a little bit of us dies inside.

No offense. It’s just that our inner creative really wants to create the best possible video for you, and although iPhone footage is HD and everything – most of the time it’s shot poorly, and ultimately negatively affects the outcome of the video. It will never replace a formal sit­down interview that is meticulously lit, staged, has good audio, and is overall sharp and crisp.

That being said, I understand that there is a time and place for iPhone video footage; practically everybody has one on their person 24/7. It’s intuitive and super-easy to shoot. We’ve used footage to capture internal customer testimonials from employees that are scattered across the country for an internal meeting. So if you find yourself in the situation where, as an absolutely last resort, you need to shoot an interview on an iPhone – here are three tips to keep in mind to get better-looking videos.

#1 – Do NOT shoot your interview vertically. Before you hit record, make sure that they camera is horizontal. And don’t try to turn it after the fact, because the phone won’t correct and then you’ll end up with a sideways video. Ugh.

#2 – Do NOT try to shoot pointing the camera towards a window or bright source of light. It isn’t going to work. Have any bright light source to the back of the camera.

#3 – Bring the camera close to your subject. The microphones on these cameras are extremely limited so if you would like to actually hear the interview make sure that you aren’t any further than three to four feet from your subject.

Trust me – you’ll thank me for these tips. So keep this in mind the next time that you find yourself in the unfortunate position of having to resort to this type of filming.

For more tips, tricks, and techniques about how to get the most out of your videos, sign up for our Optimum Guide to Video Marketing or give us a call today!