Ignite Your Video Content Marketing Pt. 2
In our last video, we talked about four key questions you need to ask yourself for planning a really successful video content marketing strategy for 2014.
In today’s video, we’re going to talk about four really key video solutions that are going to help answer the questions that we asked in the last video.
#1 – Corporate Identity Video
The first video that is really, really critical for any video content marketing or any marketing strategy really is a corporate identity piece. This is a piece that answers the question of who you are as an organization and tells your customer what you can do for them. That’s critical.
#2 – Product Demo
The second type of video that’s really key and important are product and service demonstrations type of videos. These are the videos that really help demonstrate or explain the different types of products or services that you have to offer. This answers the question of, “What can this company do for me? Well they can do this, and this, and this, and this…”
#3 – Customer Testimonials
The third type of video is client testimonials. Those are huge. Why? Well, long gone are the days where you go look on a website or look at marketing collateral and you see some quotes from somebody with a picture beside it, and you don’t know whether that’s really them or not. When you have somebody that comes on camera and is able to talk about how awesome your product is service is and how you’ve really been able to help them get from Point A to Point B, it’s worth its weight in gold. So that is an absolutely critical component for this year.
#4 – Vlogs
The fourth type of video is video blogs – or, ‘vlogs’. That’s exactly what we’re doing right now. This gives you a platform to share tips and nuggets of really valuable information to your potential customers and it’s one of the most cost effective solutions that you can do to stay top of mind with your customers.
So there you have it. Four big types of videos you need to include in your 2014 video content marketing strategy. Now these are just a few of a lot of other video solutions we have to offer and we’ll get into those later this year.
For more tips, tricks, and techniques about how to get the most out of your videos, sign up for our Optimum Guide to Video Marketing or give us a call today!