Good video marketing isn’t just about saying the right thing; it’s also about knowing what not to say. Poorly thought-out videos can distract potential customers, alienate the general public and reinforce harmful stereotypes. Never make a video that contains:

Distractions

In making videos that are entertaining and artistic, corporate videos often fail to discuss what their companies do. However enjoyable a video may be, if it doesn’t make customers want to buy from your company, it hasn’t done its job. You should thus have your company’s products in mind at all levels of video production, and spend as little time as possible talking about anything that doesn’t relate to your key message. Ensure there are a minimum o

Prejudice

Sadly, even in 2015, corporate prejudice is a huge problem. Corporate videos are among the most visible features of modern companies, so if you want to avoid alienating marginalized people, making inclusive videos is crucial. Never appeal to ethnic or gender stereotypes in a video, and unless your business serves a specifically religious purpose, don’t incorporate religious material. Make sure to feature women, people of color and people with disabilities making positive contributions to your company, but be careful not to single them out. Ideally, your video should demonstrate that everyone is welcome at your company, regardless of their identities.

Tasteless Jokes

As with stereotypes and prejudiced comments, tasteless jokes will alienate customers and employees alike. The definition of a tasteless joke varies from person to person, but in general, never poke fun at:

  • Death, disfigurement, or disability
  • Sex or gender ambiguity
  • Cruelty to animals
  • Obesity
  • Serious illness
  • Anything that the subjects of your videos have not given you permission to mention

For more on tasteful, relevant video marketing in Atlanta, explore Optimum Productions today!

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