Ads for All Occasions
Occasions is no stranger to Optimum Productions, as they have called upon our Atlanta video production services before. In addition to previous work we did for them recording behind-the-scenes action for a couple of photo shoots, they now needed a video to show potential advertisers how Occasions could make their business grow. They really wanted to have their best foot forward so they called us. We jumped at the opportunity to work with them again. This latest video gives a very clear message about the trustworthy people who are the substance behind the Occasions brand.
The mission for this Atlanta video production project was to show, in a dynamic and eye-catching way, how Occasions is unique because they provide party planning with style not just for weddings, but for all major events that mark personal milestones, such as retirement parties, bar mitzvahs, etc. This breadth immediately makes Occasions a valuable outlet for advertisers, reaching across multiple events. Occasions also has multiple tools for advertisers, starting with a great website updated daily with fresh ideas. The website was the original start for the company and was so successful that they expanded to a print magazine. On top of the online and print components, they also offer advertisers the bonus of monthly networking events hosted at event locations. These events provide an opportunity for caterers, linen suppliers, designers, event planners, and even the host location itself to network and create new clients and relationships. We enjoyed participating in one of these networking events when they asked us to speak on a topic near and dear to our hearts — the value of video production services to accomplish what is now an essential way to reach new customers.
For this project, we gathered interviews and B roll at the headquarters of Occasions. Later, at the editing stage, we pulled in great-looking footage from prior shoots, providing dynamic results when interspersed with the new interviews and narrative. Inside the office, we played around with video tools, did a few jib shots, and brought in dolleys to give the final video footage a more cinematic look and feel. Using all the video production tools at our fingertips, we’re happy with how the video turned out. It conveys the energy and professionalism of the Occasions team, which makes them so much fun to work with. During a break on the shoot, a member of their team did an impersonation of “Clive,” a quirky colleague from a previous job in Britain. She was so spot-on with his British accent and hilarious monologue that she had us all in stitches. Check out a prior video and our most recent project here. We always enjoy working with Occasions and hope you enjoy the experience as much as we did!