People crave the convenience of video, whether it is to get a quick laugh or to gain insight into whatever they may be interested in at the moment. In the midst of an ever-growing digital world, online attention spans are quite short. As a business owner, your job is to communicate your message in a brief amount of time and to reach as many viewers as possible. There is a fine line between success and failure in the realm of Atlanta video production, which is why it is important to hire the right video production company. To that end, here are a few questions you should ask during the initial consultation.

Asking Your Video Production Company the Right Questions

Experience trumps everything in the corporate world. Be blunt and ask how long the company has been in business and have them provide you a list of current and previous clients along with their individual success rates. ROI is the end goal of every marketing strategy, and you deserve to know what the brand can do for your business’s bottom line!

Not all video production companies are the same, especially when it comes to their expertise in a variety of corporate and marketing videos for a diverse array of clientele. Some can handle general and specific video requests, while smaller vendors tend to specialize in certain areas. It is always critical to verify whether the production company you are considering fully understands and is adequately equipped to handle your corporate video marketing needs.

While it can be difficult to provide a specific pre-project estimate, a reputable Atlanta video editing company should be able to give you a clear idea of what the job will cost along with a breakdown of expenses. Optimum Productions has helped hundreds of local corporations and businesses strengthen their brand image, so feel free to give us a call any time for more information about our company and the services we offer!