Pick the right video type for your purpose

There are nearly as many types of video as there are purposes, which is great because it means you can usually find a pretty close fit between the finished video and your desired outcome. However, it does provide you with a somewhat complex web of choices. Here are just a few of them:

  • Animated/cartoon
  • Whiteboard/illustration
  • Time-lapse
  • Talking head(s)
  • Interview
  • Presentation
  • Montage
  • On-location/at-event
  • Behind-the-scenes/documentary
  • Product demo
  • Case study

Then you have to think about the tone:

  • Corporate or creative
  • Market leader or new entrant
  • Humorous or serious
  • Collaborative or competitive
  • Traditional or irreverent
  • Formal or informal
  • Technical or colloquial

Then there are the finishing touches to think about:

  • Subtitles
  • Background music
  • Voiceover
  • Interactive technology
  • Length

Conveying The Essentials: Attributes and Advantages

Creating engaging, effective video demonstrations of your product or service can enlighten and entertain your potential customers by showing it in action and explaining its advantages. It’s an opportunity to allow the viewer to visualize how and why they might actually use your product.

The ideal length for a demo video is usually around 2 – 3 minutes. Limiting yourself to that length can help boost the effectiveness of your video because it requires focus on the key features and benefits, and leads the viewer directly to the next step in the buying process.

More traditional physical product demo formats can range from manual demonstrations of full-scale products at work in their intended environment, to in-studio glamour shots and close-ups of the product and its features.

More intangible high-tech technology products and services require a different approach.  You have the option of utilizing a combination of video techniques designed to highlight elements such as:

  • how-to or “test drive” by users
  • screenshare or screen captures
  • animation or motion graphics
  • client experience
  • technical support
  • innovation
  • results

OP can help you design and produce the optimum Product Demo that will resonate with viewers and put them on the path to becoming your best long-term customers.