The Rise of Video Content Marketing
The Internet has changed the way people seek information, communicate with one another and even search (and find) their life partners. Increasingly, it has also made possible the rise of a new kind of marketing strategy – video content marketing.
Cisco estimates that by the year 2017, video material will account for almost 70 percent of all consumer internet traffic. More than 50 percent of companies already incorporate video in their online marketing plans and this is expected to increase even more as the potential of this marketing tool is further enhanced.
A New Marketing Environment
Social networking sites and YouTube have made it incredibly easy for millions of people all over the world to share information and news in the form of videos. Every day millions of people go online to watch and share videos. This audience is a huge potential market worth millions, if not billions, of dollars. Tapping this international market can launch a company’s popularity (and eventual sales) to the stratosphere in a matter of a few clicks of the mouse.
The Power of Moving Images
Research has shown that people view a company or product in a more positive light after watching an interesting video clip from them. And therein lies the challenge. It is not sufficient to have a video on your website; it is crucial that this video be deemed “share-worthy” by your visitors. It has to resonate with them and be of good technical and aesthetic quality; after all, no one will be eager to share an amateurish, grainy video with their social contacts.
We can help you come up with a video clip that not only captures your message, but does so beautifully and professionally. As an experienced Atlanta film production company, we have everything you need to make a share-worthy company video. We can assist with script writing, casting and music – all necessary components of a good video production.
Don’t think your company is too small to afford a well-made and polished corporate video. Here at Optimum Productions, we provide a wide range of video services in Atlanta and we’re always willing to work within your restrictions and requirements. Make your presence known online via an effective company video. Let us show you how.