Sometimes when it comes to making videos, there’s no single strategy that’s the end-all and be-all. But just because there are plenty of things you can do… doesn’t mean they’re all things you should do. Before you make a beeline to the cheapest, easiest or fastest way to produce a video, let us give you a few tips on what a lot of people do that they shouldn’t.

#1 – Hire Uncle Joe.

Now to be fair, your Uncle Joe may indeed be a legitimate video professional. If that’s the case, great! But generally, that’s not common. High-quality videos require high-quality skill, so when it comes to your business, it’s normally not the best decision to just hand off the project to the first video person you know.

#2 – Put the Script Last.

A lot of videos get started because of a great idea. Problem is, an idea can’t carry your project to fruition on its own strength. You need a script. It’s the embodiment of your idea, but spelled out. You can rearrange and build off of it. If you stick someone in front of the camera and just hope that magic happens, it likely won’t.

#3 – Shoot with an iPhone.

There is a dramatic difference between how footage looks from your iPhone versus what you might see on TV or in a movie. If you run a professional company, don’t use bootstrapped tools.

#4 – Be a CopyCat.

This is something a lot of people don’t really get at first. Why? Because they probably got their inspiration from another video. And there’s nothing wrong with that. Just because a certain concept worked for your competition doesn’t mean that you should try to hook audiences with the same thing. Be Different.

#5 – Too Many Messages.

You could have a ton of great messages, but cramming all of them into a single video will dilute it. Pick one message to focus on. And if you still feel like you have another idea burning inside of you, don’t panic. Just make another video.

#6 – Don’t Test it.

People assume that just because they like one concept — say, a funny cat video — that everyone will like a funny cat video. This couldn’t be further from the truth. What matters most is what your target audience likes. So be sure to test it with a small group first, before releasing it into the wild.   

#7 – Don’t Give a Call to Action.

What’s the point of a marketing video? To get people to do something. The whole reason you’re making a video is so that people will respond to you. So make sure to tell them what to do next.  
So, here’s our call to action: if you want more tips about what to do and not to do for your next video, subscribe to our email list by clicking here. Repent of your ways and be a ‘video sinner’ no more!

For more tips, tricks, and techniques about how to get the most out of your videos, sign up for our Optimum Guide to Video Marketing or give us a call today!