Video is the ultimate marketing tool of our time. A short three-minute clip can instantly expose your brand to millions of potential customers. If pictures are worth a thousand words, then videos are in a class of their own.

If you are wondering if there is a catch, you are right! No digital marketing effort can be successful without a proper strategy. Adequate preparation and delivery are what distinguishes video flops from those that go viral, and we know you crave the latter like every business owner does. 

Video Marketing: How To Do It Right

To be clear, anyone can put together a video. There is a wealth of free online tools created specifically for this purpose, and it does not take a rocket scientist to make a YouTube account. If this encapsulated the essence of video marketing, then everyone would be an internet sensation. However, as with any advertising strategy, hours of planning and research are needed to perfect branded content.

So how do you get people to watch the video all the way through? The answer depends on your brand and its audience. What is it that you are trying to communicate? Who is your target market? As tempting as it may be, never start a video advertising campaign until you have answered these two fundamental questions.

Before the camera starts rolling, make sure your company has a clear objective, ideally one that can be measured in the short and long term. The approach you take in the video is just as important as the content itself, and one great way to get the message across is by telling a story. Be honest about who you are and speak to your audience in a way that will resonate with them on an emotional level. The goal is that they take the message with them long after the clip has finished.

In regards to the video mechanics, tailor the length to the setting and focus. Promotional content should rarely exceed a few minutes, while informative pieces can last upwards of 15 minutes or longer depending on the particular video.

Optimum Productions is a leading video production company in the Atlanta Video Production market, specializing in Corporate Video and creating effective Video Content Marketing.  OP was founded in 2007, and is now dedicated to creating results-driven video solutions for businesses, and delivering the highest quality video production within budget.  If you want to kick-start your business’ video marketing strategy, give our Atlanta video editing experts at Optimum Productions a call today.