In a difficult economic climate, growing your business may require taking more creative measures. Consider using videos as part of your marketing efforts to reach a vast segment of the population for whom watching videos is almost synonymous to breathing.

Having a video about your company or the products and services you offer is a good way to introduce your company to viewers who may not be familiar with what you do. If you have a website, as most businesses in this day and age do, the FAQ page would be a good place for a video. Your viewers will be more engaged watching a video about your company than clicking on a series of questions and answers, no matter how informative they are. This also tells visitors that your company knows how to use technology to its advantage – a definite plus for a generation who considers life before the Internet as the Dark Ages.

Part of growing a business is keeping your work force invested in the company, to make certain they are motivated to do their jobs well. Having a company video that showcases the important role they play in the success of the company goes a long way in making your workers feel appreciated and inspired. Their pictures on a company brochure is nice, but showing them “in action” and hard at work is better and creates a bigger and more lasting impact on your work staff.

When you want to publicize your business or share an important milestone, like the opening of a new branch, for example, consider using a video press release. A well-done video attracts more people than a full blown ad in the Sunday edition, which many will toss in the recycling bin the following day anyway. Honestly, when was the last time you re-read an ad in the paper? A professional video, on the other hand, gives your viewer something more, something they can go back to whenever they wish.

An effective marketing strategy takes a lot of factors into consideration, of course, and takes advantage of every available tool to connect with the audience and spur them into action. A company video is a powerful tool in the hands of a technologically savvy marketing person.

At Optimum Productions, we can help you harness the power of video to help drive your business and give you a leg up on your competition. Our professionally produced videos will capture and communicate your image, your products, and your people to your target audience in a way no two dimensional media tool can.