Vestra Logistics

 

Setting the Bar

Vestra Logistics is a revolutionary supply chain solution that focuses on transparent pricing and honest rates that benefit their customers. Yet despite their impressive business model, they were struggling to communicate effectively with their prospects. Their potential shippers didn’t understand their pricing, because it was so unfamiliar to them in comparison to the pricing of traditional third-party logistics companies. Having grown frustrated with other video firms that were not been able to produce the precise communication assets they needed, Vestra sat down with us in a Road Mapping session and drilled down to the core of their message: transparency.

 

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Our Recommended Solutions

1. A Corporate Identity Video

  • To display Vestra’s culture and explain their message about pricing transparency.

  • 2. A Thought Leadership Video

  • To show Steve, Vestra’s CEO, explaining how Vestra works and why he decided to found the business in the first place.

  • 3. A Customer Testimonial Series

  • To show how Vestra has impacted their business and how Vestra has forever changed their knowledge of shipping.
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    By the Numbers
     

    2

    2 Months of Production

    90

    90 Seconds of Video

    $5M

    $5 Million In Revenue

     

    Results

    The thought leadership video alone has played a major role in securing deals as it helps to explain a complex solution very simply and dynamically; and sales presentations that have opened with the video have closed $5M in revenue as a result.

     

    Mission Accomplished

    20 Sales in 20 Pitches

    I was pitching this myself for a year, and people were going, ‘Nah, I don’t understand that. It looks like you’re trying to screw me or something.’ And now I’ve got a sales guy in a meeting just clicking on these videos, and they’re going, ‘I get it.’ It upsets me, actually…

    – Steve Docalavich; President/CEO

    What Comes Next

    Vestra is growing by leaps and bounds, and they’re already inviting more clients and executives to film roundtable discussions and testimonials! Their transparent pricing is revolutionizing the freight business and rattling a lot of the cages of their fellow third-party logistics companies. These videos are helping to document their new direction and spark a major shift in the mindset of the industry.

     

     


     

    Let OP Help You Propel Your Content Marketing to New Heights

    Multiple content marketing tactics come under one roof in video. Let us help you create a series of high-quality, targeted and effective business videos  with one of our customized video content marketing packages, adding power and actionable results to your current marketing strategy.   There are plenty of formats to choose from, and we’ll work closely with your business to produce something unique for you.