What the heck is video content marketing?
Content marketing is a long-term strategic marketing approach focused on consistently creating and delivering valuable & relevant information to a clearly-defined target audience: your prospective customers and purchase influencers. Video plays an increasing HUGE role in this due to the sheer fact that people engage with video more than other content. Why read an e-book, white paper, case-stury, blog post, email when you can watch it! SHOW and tell! To be effective, your content must ultimately be enjoyable or valuable, customer-centric, build trust, and drive profitable customer action (i.e. propel them towards the sale) and video does this best.
With more and more businesses today focused on content marketing as an integral part of the marketing mix, creating and managing quality content across online channels is rapidly becoming a top priority. But the online marketplace is huge, loud and overcrowded, and grows more competitive and congested each day. We have a piece of the puzzle that helps you create dynamic and rich video content that differentiates and elevates your brand to new level through a highly systematic process that consistently pumps out new and fresh high quality content.
As early as January 2009, Dr. James McQuivey from Forrester Research calculated that one minute of video equals 1.8 Million words! Do you have the time and energy to write 1.8 million words? That’s the equivalent of 3,600 typical web pages. If you write an average of one web page an hour, it would take you 150 days of writing to achieve the impact of ONE MINUTE of video. Of course, today most consumers have multiple devices: besides their home and office computers, now they have smartphones, tablets, and laptops. Video is easier and more accessible than ever, and up-to-date viewing statistics for online video are blowing all of the old records out of the water.
Top Content Marketing Tactics
Whether B2C or B2B, online video is what buyers WANT, it’s what they LOOK FOR, and it heavily influences their buying decision before they ever pick up the phone to call you or step in a showroom. With content marketing on the rise – it just makes sense to implement video. Without a doubt, online video marketing is the single most practical use for your marketing time and energy, yielding the BEST return on your investment.
Let OP Help You Propel Your Content Marketing to New Heights
Multiple content marketing tactics under one roof in video. Let us help you create a series of high-quality, targeted and effective BUSINESS VIDEOS with one of our customized video content marketing packages, adding power and actionable results to your current marketing strategy. Choose from one of the following types of video formats, or we’ll work closely with you to create something unique for your business: