comScore has released its Digital Year in Review and it is full of some extremely riveting facts! Over 80% of internet users watched video when on a website1. Here are five short reasons that these statistics are vitally important to your company:

  1. In a video you’re able to convey the most important information relevant to your customer in less than two minutes.
  2. Video is engaging; Grabbing the attention of you customer.
  3. Google likes video. Websites with video rank better and higher, so if your company depends on Google for traffic, video is a must.
  4. Social media websites like Facebook and Twitter make it incredibly easy to share your video to millions of viewers.
  5. There are 1.73 billion internet users online.2 So, if we do the math, 80% is that’s 1.3 BILLION internet users watching video!

online-video-users-graph

1. comScore Digital  Year in Review
2. Internet World Stats