What Exactly is Video Marketing?
Have you heard the term “video marketing” being thrown around lately? Many of today’s companies are learning that the way to get customer’s attention is through digital marketing, and video marketing is simply the creative use of video to promote a product, service or brand. A well-designed marketing campaign always incorporates video into a multi-faceted approach to reaching your audience. The use of customer testimony, live events, do-it-yourself tutorials, viral videos, and corporate training videos are all important parts of many successful video marketing efforts. It doesn’t matter whether you’re doing video marketing in Atlanta, or anywhere else in the world, the benefits of video marketing — and the fact that your competition will not fail to use it — means video marketing is an absolute necessity for the promotion of your product.
The Benefits of Video Marketing
Video is an ideal format for search engine optimization, which means that it is a great way to improve search engine ranks, boost open rates, improve click through, and turn up conversion rates. Once created, a well-made video can be renamed, repackaged and moved to different places online or off-line until you reach your target audience.
Never underestimate the power of YouTube. Because YouTube is a property of Google, choosing the right name and tags for your YouTube video will automatically place it in a Google search rank.
Studies have shown that more than half of online customers are more likely to buy a product if the sales pitch comes in the form of a well-made video. That doesn’t mean there’s no place for written content, but it does mean that if you’re not using video to promote your product, you’re losing half your online audience.
Leverage Accessibility With Video Marketing Campaigns
Innumerable platforms both online and elsewhere are available to you once you have your video ready to roll. Whether it’s YouTube, television, street marketing, or video boards, there’s no end to the possibility. Reach your target demographic right on their smartphones, mobile devices, and home computers anytime, anywhere. You can promote your message using social networks, and you don’t have to just use one or two video hosting sites- you can use them all.
Video Marketing Works
Studies have proven that retention rates go through the roof when people take in your message through an effective video. Video allows you to use a face to promote your product rather than using abstractions. Bill Moyers once said, “There’s no better production value than the human face.” The research shows that this is true. The potential of the human face coupled with a compelling story is simply immeasurable.
Let Optimum Productions Handle Your Video Marketing in Atlanta
Optimum Productions is ready to partner with you to make awesome video productions for you. Our team is as obsessed with your marketing objectives as you are, and comes with a unique set of skills that will work together to create truly awesome video marketing for your company. We use brand marketing, analytics, cinematography, and advanced video editing to make exciting and enticing videos that your audience will love. Ready to get started? Contact us today to start the process.