X-Cel Motion Graphics
In a previous post we explained on how we used After Effects (AE) as a primary tool in creating all the graphics for our client X-Cel’s project. The previous post explained the opening intro to a specific graphic. I’d like to use this post to showcase one of the other graphics. Our clients at X-Cel Contacts needed for us to convey their workflow from customer service through manufacturing to Quality Assurance and shipping. After learning their workflow we came up with a conceptual design that visually represented their process. To pull it all together we needed to mix several different elements together including live action footage, photography stills, graphical elements, sound effects, voice over and a lot of animation. It was a bit of a challenge but a very fulfilling one.
The first thing we did was lay down a placeholder voice over track to build the framework of the graphic. We created a list of what was needed for each scene (live action footage, photography stills, etc) then planned accordingly to capture/create it all. Some of the live action footage needed consisted of a decent amount of green screen footage. So we pulled out our mobile green screen studio and setup shop in our client’s back parking lot on a sunny (and windy) day. It worked out well. You always hear that sunlight is the best key light. It’s true as long as you have the right tools. We captured a couple of other green screen images (both video and photo stills) outside the building as well inside. We even had to green screen their big manufacturing robot for a neat sequence.
Once we finished capturing everything that we needed we headed to the post-production suite to build out the graphic. We ended up using Photoshop, Illustrator, Final Cut Pro and After Effects. It took a little bit of brain power and a decent chunk of render time. Take a look at one of the final pieces we created. We think it is pretty cool.