The Internet has changed the way we do business, and if you want to reach potential clients and generate new ones, an online presence is critical.

Modern society is an extremely visual one. With more than six billion hours of videos watched on YouTube alone, it’s clear that online videos are the way to reach people. So what does your video portfolio – or lack thereof – say about your business?

Show Me, Don’t Tell Me

Videos are a great way to showcase your company’s talents and past work. They’re also ideal for setting your business up as a voice of authority in your industry. Provide videos that are valuable to your audience by creating videos that are either entertaining or informative (or both).

Depending on what your company does, providing informative or how-to videos is a great way to create an image of trustworthiness in your brand’s market. Images and stories that are relatable to your audience through humor capture their interest and attention. The wider the variety of your video portfolio’s contents, the longer your clients will spend engaging with your brand and the more likely they are to return to it when they need services.

Quality over Quantity

It’s not enough to throw together a slapdash, unprofessional set of videos. In fact, this could be detrimental to your company’s image. Any ill-managed social media outlet, or website for that matter, has the potential to reflect poorly on your company’s quality and character. However, the reverse is also true. If you produce rich, visually appealing images that tell a story your consumers want to hear, you’ll leave a lasting imprint in their minds.

Optimum Productions is an agile video production and marketing company that calls Alpharetta, Georgia, home. Our team of creative, talented professionals are driven by telling stories that resonate with their intended audience through strategic video solutions. We don’t stop there, either. Our experts use sophisticated, technical know-how and tools to edit your video as well as digital analytics to measure its performance for a comprehensive video marketing strategy. Browse our own video portfolio to check out our diverse range of Atlanta video services.