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2013 | Optimum Productions Archive - Optimum Productions

If you have ever experienced an interactive billboard, you already know the answer. And if you work in any of the industries below, you are probably having a difficult time containing your excitement and enthusiasm about this 21st century phenomenon that is poised to radically alter and forever change the… Read More

The Role of Sound in Your Video

By danny

If you want to create powerful and impactful videos, stop thinking of sound as “background material.” It deserves a starring role in your production. Sound is equally crucial to a successful video as the images you use and the way you edit them into a cohesive whole. Because all kinds… Read More

Once you’ve made a video with our Atlanta video production company, you will want to make sure that you promote it to get your highest ROI. Successful promotion involves several key factors before you even start your promotional efforts, and then it follows through with a solid promotional strategy. Make… Read More

One of the most cost-effective ways to market your business is to use motion graphics across your advertising platforms. The benefits and simplicity of motion graphics will help your next Atlanta business video to become a business-boosting success. What Are Motion Graphics? Anyone who has paid any attention to advertising… Read More

A video testimonial for your business is part of doing good business. As a young and innovative video production company in Atlanta, we know how powerful testimonials are; they lend credibility to a company. When people visit your website and see ordinary people endorsing your products and services, they feel… Read More

The Art of the Viral Video

By danny

There is no sure-fire way to come up with a viral video. Here at Optimum Productions, however, we believe you can stack the odds in your favor if you follow the tips below. Create a Quality Product No one will share your video if it’s grainy or dark and shot… Read More

You decided to launch a Facebook page and create a profile on Twitter and Pinterest. You did a bit of research and learned that these forums are instrumental for capturing organic traffic and converting leads into customers. You may have had some luck in the beginning –  perhaps your pages… Read More

“Words, words, words, I’m so sick of words!…Don’t talk of June, don’t talk of Fall! Don’t talk at all! Show me!” So Eliza Doolittle insists to Freddy in My Fair Lady. That’s how I feel as a consumer of goods and information on the internet sometimes. Don’t get me wrong — as a writer, of… Read More

Choose a Production Company With Top Equipment and Skilled Professionals Traditional print advertising is increasingly being placed on the backburner by businesses both large and small. In this digital age, video marketing is incredibly popular and effective. YouTube dominates the Internet landscape; millions of videos are viewed every day and new… Read More

5 Tips for Maximizing Your Video

By Cathy

Clients usually come to Optimum Productions with a specific purpose in mind for their Atlanta video production.  For instance, a client may want an overview video to serve as an identity piece, as a way to introduce the company on its website.  That’s a great start, but clients don’t realize that there are many ways to use that same video to… Read More