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2016 | Optimum Productions Archive - Optimum Productions

Behind That Personalized Christmas Video

By Rica

  There are few moments quite as magical as when the holiday decorations come out of storage and you prepare to slather your home in electric lights and tinsel. For many people, the ritual is reserved for at least the day after Thanksgiving, and normally our team here at Optimum… Read More

Closed Caption Fails (And Why They Matter)

By Rica

Warning: contains examples of poor captions with foul language.   SEO is an elusive and occasionally-vague target to aim for, as almost anyone in the digital marketing industry can attest. It requires constant monitoring, adaptation, and also a perpetual stream of new content among other tasks. But there is one… Read More

The Impact of Penguin 4.0

By Rica

In the short span of thirty years, the term “search engine optimization” has gone from being nonexistent to being one of the most vital lifebloods of any corporation’s marketing strategies. Even newcomers to the world of digital outreach are still aware of their need for online SEO, even if they… Read More

As digital marketing becomes more and more par for the course in today’s interconnected world, strategies to reach audiences have to continually expand. Just take social media as an example; having a website isn’t nearly enough anymore. As your client demographics diversify, your marketing strategies may have to stretch between… Read More

Client Spotlight: CribMaster

By Rica

  Industrial manufacturers never had it so good. CribMaster, a part of Stanley Black & Decker’s Advanced Industrial Solutions division, is a global leader in providing industries with assets needed to keep businesses running smoothly. Having just redesigned and re-launched their brand with a new logo and corporate design in… Read More

How Video Can Empower Your Sales Team

By Rica

In the new digital age, the customer’s appetite for product specs and their tendency to research before reaching out cuts across all product categories.  Today, fewer sales calls than ever are ever face-to-face. Yet a personal approach is still advantageous. How can you as a salesperson make an impact early on, and still… Read More

You know that, as a marketer, your biggest goal is to attract (and retain) customers. You may even know that videos can help draw people in. But did you know that showing the same video to everybody isn’t the best way to create sales? Your customers all have different histories… Read More

Hunting Down Customer Engagement

By Rica

No matter the company you work for, your marketing department will always have the same end goal: engaging customers. Vague as it may sound at first, getting people interested in your company and earning their trust is a major milestone on the road to more sales… but how exactly do… Read More

By this point, our blogs probably have you quoting statistics about video marketing in your sleep. Study after study keeps showing how videos can increase webpage traffic; how one in four consumers will lose interest outright if a business does not have video content; or how even 59% company executives… Read More

How Big to Make Your Video Budget

By Rica

Believe it or not, we actually love it when people ask us for a quote on their video project. It’s such a magical moment! We get to hear their ideas and their plans and then we get to try and help make that dream a reality; and it could be… Read More