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July 2016 | Optimum Productions Archive - Optimum Productions

  Videos on landing pages can increase conversions by 80% or more. – Unbounce How can you make sure that potential customers click through from your email and actually watch the video content you’ve created? There are plenty of challenges along the way, from getting your emails opened to creating… Read More

Harnessing the power of marketing automation can have serious benefits for your sales process and your business as a whole. Marketing automation platforms help you reach new leads and nurture a purchase decision in their heads, all without having to have a single sales interaction. When your lead eventually does… Read More

TAG and the Internet of Things

By Rica

    This week saw a plethora of incredible technological innovators converging on the city of Atlanta. Their destination? A symposium hosted by the Technology Association of Georgia, to shine a spotlight on the next revolutionary phase of human technology: the Internet of Things. By joining the best and brightest… Read More

The Internet of Things promises to connect millions of consumer, industrial, and infrastructure sensors into a networked world that is always giving and receiving data. This ecosystem can already be seen in its juvenile stages as wearable devices and industrial sensors take off. Soon, nearly every building, person, and street… Read More

How to Generate Leads With Video

By Rica

    4X as many consumers would rather watch a video about a product than read about it. – eMarketer 2016 Watch to find out how top B2B marketers are taking advantage of video marketing to meet and exceed their sales goals in 2016! If given the option, would you… Read More

Optimum and the 2016 Telly Awards

By Rica

  The results are in! The 2016 Telly Awards were just announced, and Optimum Productions has four new shiny trophies on their way to Atlanta right now! If you haven’t gotten a chance to take a look at the videos that won this year, check out videos below and also stick… Read More

When it comes to online marketing, video is king these days. That should not come as a surprise to anyone living in our modern society. Just about every social media platform is experimenting with new forms of video embedding; including live-streaming and other high-end features, optimized for the way people… Read More

Mobile devices have taken the place of a huge chunk of established marketing practices. Twenty years ago, when most people wanted to learn about businesses in their area, they turned to the phonebook. This egalitarian marketing tool let people quickly find business listings with little clutter and only minor differences… Read More