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September 2016 | Optimum Productions Archive - Optimum Productions

OP Answers: Analytics

By Rica

    “Why do we need video analytics, and where do they come from?” Find out how our analytics surpass Youtube’s “view counter” to measure the data about who’s watching your video… not to mention how much they watched, what device they used to watch, and more – so that… Read More

You Need a Video Line Item for Next Year

By Rica

It’s that time of year again – and no, we’re not talking about Pumpkin Spice season. The fourth quarter is around the corner, and that means the budget for next year is starting to take shape on your desk. But if you don’t have a line item for video marketing… Read More

Paradoxically, many humans embrace the actions of cultural change even as we resist the idea of those changes. Case in point, the idea of a TV show as something you have to watch at a certain date and a certain time on a certain channel. Clearly, these restrictions have become… Read More

Businesses that rely solely on Youtube as a content hosting and lead generation platform will find their video content marketing strategy woefully lacking. The truth is that Youtube was built to be great for a lot of things: quickly hosting and embedding videos, drawing new views through searches, boosting content… Read More

The fastest growing, most effective tool for reaching new customers is video marketing. Employing video marketing allows you to connect with your customers in a way traditional methods simply can’t. However, what most businesses do not realize is that they may not make the most of their video marketing for… Read More

Introducing: Optimum Answers

By Rica

    Any question can be answered with an essay – but for those of you who just want a quick, no-frills response, look no further. Optimum Productions is kicking off a new video series called “OP Answers”, in which we’ll do our best to answer your common video marketing… Read More