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January 2017 | Optimum Productions Archive - Optimum Productions

Marketing Trends to Watch In 2017

By Rica

As the confetti clears, as the silly hats get packed away for another twelve months, and as the ticker tape is slowly swept off the streets near and far… the marketing world gradually awakens from its past few weeks of hibernation. If you haven’t already, you’ll soon blink the sand… Read More

With digital marketing becoming more and more crucial to every company’s future strategies, we get a lot of the same questions from our clients over and over: “How do I know whether to outsource to an agency or not?” “Can I just hire one person?” “Would it be better to… Read More

March and April may seem far ahead to some people, but if you’ve been in the trade-show business before then you know: the time to prepare is yesterday. You may even have a checklist already prepared, going through all sorts of necessary eye-catchers and instructional materials – from gigantic banners… Read More

Videographers vs. Studios vs. Agencies

By Rica

    Before you start looking for a “videographer,” make sure that is actually what you’re looking for. When it comes to producing video marketing content, there are three different kinds of businesses you can hire to get the job done: videographers, video production companies, or video marketing agencies. But… Read More