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October 2017 | Optimum Productions Archive - Optimum Productions

How to Use Your Data

By Rica

  This week we’re joined by Barbara van der Walt of Eagle Technology Inc. The company specializes mainly in computerized maintenance management systems for assets, inventory tracking, manufacturing inspections, and much more. Want to learn more about Barbara? Follow her on Twitter or shoot her an email at! In… Read More

  The Optimum studio recently had some familiar guests come to call – though not to film in the life-sized elevator set that we constructed for them. Stephen Timme, Becca Sundal, and Melody Astley of FinListics Solutions all paid a visit to let us know how their corporate identity portfolio… Read More

  This week we’re joined by James Azar: Co-Founder and Chairman of CyberHub Summit, which is hosting a summit on cybersecurity awareness in Atlanta, GA on November 8th and 9th at the Omni Hotel. The summit is going to be a great event for all companies, regardless of industry; and… Read More

  This week we’re joined by Malika Waller: Digital Marketing Manager of Landis+Gyr. The company focuses on energy measurement solutions for utilities, and especially on “enabling the smart grid of the future.” 1. EDUCATE YOURSELF When Malika first came onboard at Landis+Gyr two years ago, the marketing was very siloed… Read More

  This week’s guest hails all the way from Victoria, British Columbia! Darragh Grove-White has been the Digital Marketing Manager at LJ Welding Automation for two years, and has been deep in the world of online marketing for eight years. HUMBLE BEGINNINGS LJ Welding is an industrial automation manufacturer based… Read More

How to Create Quality In Your Messaging

By Rica

  In today’s episode Optimum’s very own Creative Director, Jordan Quackenbush, joins the video and industrial marketing podcast series known as IndustrialSage to explain how creating a corporate message means more than just rotating a product on a pedestal for all to see. It’s also about utilizing stories to their… Read More