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November 2017 | Optimum Productions Archive - Optimum Productions

Education As A New Means of Marketing

By Rica

  This week we’re joined by Bryan Gee, Director of Education and Training at the Tensar International Corporation. His is a new role there, and it was added – as we found out – for a good reason. 1. WHY TENSAR ADDED A DIRECTOR OF EDUCATION For years, Tensar has… Read More

When it comes to webinars, most people assume that the medium is, by its nature, a live broadcast. When you host a webinar versus providing a particular video on-demand, it gives the audience a sense of urgency. When they hear, “Here’s the date and time; you don’t want to miss… Read More

Training as a Value-Add for Distributors

By Rica

  This week we’re joined by Tyson Ferraro: Marketing Director of Control Solutions, Inc: a specialty chemical company in Houston, Texas. And as it turns out, their outreach methods have to be even more particular than standard B2B marketing. Since CSI is selling to distributors instead of to end users,… Read More

How to Fake a Live Webinar

By Rica

When it comes to creating content that can answer customer questions, a lot of companies prefer to record a video that can be accessed on-demand, any time… but webinars, with their actual time slot on the calendar, give people a sense of urgency and importance about what you have to… Read More