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January 2018 | Optimum Productions Archive - Optimum Productions

Video Voicemails and the Sales Process

By Rica

  Want to get a “video voicemail” of your own and find out more about the sales enablement tools mentioned in this episode? Click here to sign in and watch our whole webinar! Since we started off the year discussing the immense growth of video in the marketing industry, we… Read More

When Marketing Automation Goes Overboard

By Rica

  This week we’re joined by Andrea Tarrell, principal owner of Sercante: a marketing and technology consulting firm that’s focused on connecting automation platforms. She also runs a weekly blog on; and she joined us to discuss a common problem with businesses that know they’re behind in the world… Read More

Best Practices for Video In Your Emails

By Rica

  On New Year’s Day, we released an episode listing our top marketing tactics for 2018 – and above everything, video was in the lead; so today we’re going to discuss how to maximize the benefits of video by integrating it with a common marketing tool that you probably already… Read More

Hurdles of International Marketing

By Rica

  This week we’re joined by Joanne Sanders of target marketing firm EWISE Communications to hear about some of her amazing stories and sage advice regarding unexpected hang-ups that may come from expanding into international markets without proper preparation. Joanne’s qualifications and accolades seem endless: she’s a member of the… Read More

  Happy New Year! If you haven’t returned to the office yet, you probably will very soon – and when that happens, you’re going to need to be aware of developing trends that may be taking industrial marketing in 2018 by storm! Fortunately for you, if you want to get… Read More