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February 2018 | Optimum Productions Archive - Optimum Productions

What Is Social Selling?

By Rica

  This week we’re joined by Brad Banyas of OMI, a cloud success partner that helps companies implement CRMs, marketing automation, Salesforce, Nimble, and social selling. 1. WHAT IS SOCIAL SELLING? Despite seeming like a common buzzword, social selling isn’t all that different from standard selling – save that the… Read More

Five Tips for Better Campaign Tracking

By Rica

  Whether your business is finance or in manufacturing; we love to measure things, right? So why not measure how your campaigns are doing? The ability to track results is one of the key reasons why digital is increasingly chosen over traditional marketing – heck, we’ve spent whole episodes discussing… Read More

  Ever sent out a press release before? They’re so easy to publish…not. Today we’re joined by Ryan Mason, CEO and Publisher of Heliweb Magazine, to discuss tips and best practices about the materials that you send in to your trade magazine publishers – especially as they’re transitioning more and… Read More

  I’ve been putting in a lot of hours to get my private pilot’s license. As opposed to driving down a road and following the names of the different streets, flying an aircraft depends entirely on landmarks and elevation. You figure out how to get where you’re going by charting… Read More