Did you know that people remember half of what they see and hear? That percentage drops to 20 percent for visuals alone, and 10 percent for audio information alone. Websites like YouTube have mass appeal for a reason, and that reason is because as humans, we prefer more experiential methods of communication.

Optimum Productions has learned that many people prefer to experience content and learn via visual mediums, especially in the blossoming digital age. It is never too late to tap into this lucrative market and help your brand reach its full potential with an online video presence.

Benefits of Communicating with Video

In this convenience-driven world, most of us prefer information to be delivered to us in bite-sized chunks. That means the majority of people prefer to watch an informative clip over reading pages of text.

Constructing and communicating your brand’s personal image is key, and videos allow you to communicate that your company is funny, authoritative or sincere in a way that text cannot convey. Videos are the closest you can get to having an honest face-to-face exchange with a potential client.

Video can capture and hold your audience’s attention in a way that text alone cannot. Integrate this medium into your company’s website, and expect visitors to linger on your website two minutes longer on average.

Videos are also easily shared via email and social media, allowing your brand and products to be seen by even more pairs of eyes. These videos can also directly link back to your business’s social media page or website, making it easier for potential customers to immediately learn more or even make a purchase.

Contact our Atlanta corporate video production experts today to see where the power of video can take your brand!