Every good content marketer knows that a diverse portfolio of content that includes text, images and videos about a range of relevant topics, such as how-to videos, promotional images and more, is key to improving a company’s engagement and authority.

Product demo videos are an increasingly popular way for brands to get the message out about their given product or service. Yet there is a right way and a wrong way to do so. Read below for some key mistakes to avoid when creating a demo video for your company.

What Is a Demo Video?

Consumers are busy and often don’t have the time or inclination to read through a wall of text. Companies must find creative, interesting ways to capture their target audience’s attention. Product demo videos present a unique opportunity to not only to explain a given product or service, but also to pitch why that product or service is valuable.

What To Avoid When Making a Demo Video 

Don’t skip the planning process. Observe other product/service demos in your industry (and outside of it) to plan how you want to present your own company. Do you want motion graphics to do some of the talking for you, or would your audience rather see the face of the company explain their product? Think carefully about the demographics of the target consumers you are trying to reach. How can you reach this audience on a level that they understand and appreciate?

Don’t underestimate the importance of a good script. A compelling script can make or break a product video, and all the cutting edge editing tools in the world can’t change that. Start with an outline of points you’d like to cover, and build from there.

Don’t settle for amateur quality. Your product demo is a representation not only of your services, but also of your company as a whole. Perception is often reality, after all. Work with a professional production team, voice-over actor and graphic designer to achieve a product demo video that you are proud to stand behind.

Optimum Productions specializes in diversifying online content marketing strategy for our clients. Contact us today to learn more about how we can make your online brand awareness skyrocket with creative Atlanta video production, editing and marketing solutions.