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Traditional print advertising is increasingly being placed on the backburner by businesses both large and small. In this digital age, video marketing is incredibly popular and effective. YouTube dominates the Internet landscape; millions of videos are viewed every day and new ones are added seemingly every second.

Why Video Works

Why does video marketing work so well you may ask? Well, the simple answer is that it provides the greatest benefit to the viewer/consumer. People are much more inclined to watch something than to read about it, especially if the content is promotional in nature. Writing is an art form, and creative copy can lead to stunning results from an advertising perspective. With that in mind, it is not always easy to get the message across to readers. You may grab the attention of a select few, but at the expense of potentially thousands of others.

Reading about a company’s products and services in an email or on some type of public forum is less interesting and engaging than being able to see what they are all about. With video, you can instantly establish a working relationship with customers from the moment they tune in. When done well, it is the perfect opportunity to create a great impression – one which the viewer will remember long after your company’s clip has stopped playing.

How to Select the Right Video Ad Agency

It is important to keep in mind that just because you have a video does not mean it is going to go viral. Before you expose your brand publicly, make sure to eliminate any possibility of eliciting a negative reaction to the content. Hiring a professional Atlanta video production company like Optimum Productions is an effective way to do this, as we know exactly what good corporate video content looks like.

Not all Atlanta corporate video production companies are alike. Here at Optimum Productions, we carefully consider all aspects of video production and editing. From budget to content, we’ll make sure that your company’s needs are met.  Check out our digital portfolio.